“Wal-Mart to Sell iPhone Near Full Price,” by Mary Ellen Lloyd and Ben Charny. Wall Street Journal, Vol. CCLII, No. 151, p. B5, Saturday/Sunday 27-28 December 2008.

Wal-Mart was supposed to have started selling iPhones yesterday but I have not braved a Wal-Mart to check. The interesting thing is that they will only be discounted a few dollars: $2 off is the standard discount but the Wal-Mart price-matching policy may allow slightly greater discounts given Best Buy sells them at a $10 discount.

Given the way Wal-Mart–full speed ahead and take no prisoners, how long will it be before they want to ditch AT&T (you still have to have the 2 year contract with AT&T) and start their own cellular service?