“All Eyes on Apple” by Adam L. Penenberg
Fast Company, December 2007/January 2008, p. 83.

Steve Jobs has kept Apple on a “go it alone” path and has relied on quality products, stylish design, and a little novelty in their products. However, the rest of the industry, even the rest of the world, seems to be adopting a more cooperative and collaborative path for the future. This article explores this topic and questions whether Apple will survive. I agree with the article in that Apple will survive, but will it prosper?

For the longest time Apple has held a relatively small portion of the computer market. It has a strong following but those followers tend to be limited to a few professions and the followers also tend to be rabid Apple fans. Most would buy trash bags and pay a premium for them if they only had an Apple logo on them. The question is whether Apple will be able to break into other markets with more collaboration and I doubt they will.

I’m still not very happy with the delay of my new Dell M1530 and have looked at cancelling the order and getting a MacPro laptop but I will probably not do so. One reason, I’m not certain I can get all of the software I use in a format that can be used on the Mac. And there is also the security issue. I agree with the article the Mac’s are not inherently more secure it is simply that they have such a low user-base that it makes more sense for hackers to focus on PC-based computers—“security by obscurity” as stated in the article. That means one focused attack is all that is needed.